Art Director & Senior UI/UX Designer · Berlin

Turning human
insight into business
impact.

I approach design as a strategic tool that connects people, products, and business needs — aligning vision, usability, and measurable impact.

13+Years of experience
01

About me

Who I am

Art Director & UI/UX Designer

Hi, I'm Mor Mazaky — driven by curiosity and a passion for creating meaningful, user-centered experiences. I approach design as a strategic tool that connects people, products, and business needs.

Approach

Strategy before execution

I work at the intersection of user insight and business strategy — shaping design direction that solves the right problems, not just the visible ones.

Collaboration

Building with teams, not for them

I've collaborated with international teams across industries — working closely with product owners, developers, and stakeholders to transform complex ideas into intuitive, high-quality products.

02

Selected Work & Experience

Nexnet ServicePortal — CRM product UI design

NEXNET GmbH — 2024–26

Unified design direction across a complex CRM product

Art Direction UX Research Design Systems UI/UX Design
Challenge

As Art Director & Senior UX Designer, I led the digital product design efforts — conducting user research and workshops to define requirements, collaborating closely with product owners, developers, and management to create refined solutions. My main mission was to make a unified design direction aligned with both business goals and customer needs, adjusting the CRM system from a subscription to e-commerce model.

Outcome
The work strengthened platform clarity, streamlined user journeys, and increased overall engagement through a more intuitive and polished product experience.
nexnet.de
DevOpsCon multi-brand conference website design

Software & Support Media — 2023

Multi-brand design framework for concurrent content at scale

Brand Strategy Design Systems Art Direction UI Design UI/UX Design
Challenge

As a Freelance Art Director & UI/UX Designer, I collaborated closely with management, developers, and the design team to create flexible designs and adjusted brand colors. I redesigned the websites and ensured all elements supported a consistent, user-friendly experience despite frequent content updates by different teams.

Outcome
A unified visual identity framework that enhanced brand recognition and allowed seamless, autonomous updates across all learning platforms under a cohesive design framework.
devopscon.io
GODU Berlin — visual identity and product design

GODU Berlin — 2021

Visual identity and product direction for a Berlin-based startup

Art Direction Product Design Brand UI/UX Design
Challenge

As Art Director, I led the design and development teams through the full workflow — from concept ideation and wireframes to core decisions and final execution. I oversaw every detail to ensure consistency, quality, and a user-centered approach. The project required reconciling a clear visual identity and ambitious product vision with technical constraints and tight timelines.

Outcome
A polished, cohesive brand with a strong visual identity — delivered efficiently and aligned with both user needs and project goals, on time.
godu.berlin
YS Real Estate — bilingual German–Hebrew website design

YS Realestate — 2021

Cross-cultural design strategy for bilingual German–Hebrew markets

Strategy Cross-Cultural Design UX Leadership UI/UX Design
Challenge

As Art Director, UI/UX Designer, and Team Lead, I developed wireframes and design solutions that resonated with both audiences. I balanced cultural sensitivity, language differences, and design aesthetics to create a unified visual identity — ensuring effective communication and engagement across both German (DE) and Hebrew (HE) versions, while accounting for audience variations and design nuances.

Outcome
Two culturally adapted, visually consistent websites — and a reusable framework for future localisation across both markets.
ysrealestate.de

Self-employed

Freelance Art Director & UI/UX Designer

Independent Practice · Berlin

Selected clients SPD Bundeswehr Cyber Innovation Hub S&S Media MetaDesign
Practice

Led end-to-end design across 7+ years of independent practice — from creative direction and product branding to interface design and launch. Worked closely with clients, stakeholders, and cross-functional teams to deliver tailored digital experiences across startups and established organisations.

2017–24
Berlin
"I design digital products that connect real user needs with clear business goals. With experience across research, UX, and visual design, I help bring clarity to complexity — creating experiences that are both meaningful and intuitive."

Skills & Tools

Strategy & Process

  • Design Strategy
  • Systems Thinking
  • UX Research & Workshops
  • Stakeholder Alignment
  • Cross-functional Leadership

Craft & Execution

  • Figma & Prototyping
  • Design Systems
  • Brand & Art Direction
  • HTML / CSS
  • UI/UX Design

Values & Mindset

"The strongest impact happens when design bridges functionality, emotion, and strategy."

I'm a motivated, creative problem-solver and lifelong learner. I believe design is at its best when it's not just beautiful — but truly makes a difference for the people using it.

I thrive in collaborative environments where teamwork, honest feedback, and problem-solving drive innovation.